Looking back, my subscription-ending journey—or perhaps more accurately, subscription-consciousness journey—was a product, at least in part, of post-COVID lockdown reflections on what I really need and how I’d really like to spend my time. The excess of my subscriptions had started to feel akin to hoarding, and I needed to clear space, even if most of that space was intangible. There was also the lightbulb realization that has become more and more common amongst Millennials, that, despite our monthly investments in accessing various forms of media, we don’t actually own most of the culture that we consume. What’s more, should the companies that do own that media go defunct or be sold to entities that we may prefer not to do business with, we really wouldn’t have much recourse—except to unsubscribe.